President of the African Marketing Confederation (AMC), Helen McIntee, has challenged African marketers to embrace artificial intelligence (AI) and forge stronger global partnerships to accelerate the continent’s marketing transformation.
Speaking at the AMC-TICON Africa Conference in Accra, McIntee announced new alliances with the Asia Marketing Federation, the Chartered Institute of Marketing UK, and the European Marketing Confederation, aimed at raising African marketers’ global influence.
She also revealed plans for a World Marketing Council to position Africa at the center of global marketing innovation.
The two-day event, themed “Thriving in Africa’s Evolving Markets: Trust, Trends, and Technology” and “Empowering Africa’s Tech Future: Innovation, Standards, and Global Influence”, brought together marketing, ICT, and supply chain professionals.
McIntee outlined AMC’s initiatives, including a continental research survey, a certified professional designation, and short courses tailored to African business realities.
“We’re launching a World Marketing Council to position African marketers front and center on the global stage,” she said.
TICON Africa President David Gowu emphasised Ghana’s role in driving regional digital transformation through programs such as the “One Million Coders” initiative and AI hubs, while Deputy Minister for Communications, Mohammed Adams Sukparu, highlighted policies to expand ICT infrastructure and reduce reliance on imported technologies.
“Programs like the ‘One Million Coders’ initiative and AI hubs, such as Puntu Technologies, are key, but technology alone isn’t enough. We must collaborate with marketers and supply chain professionals to drive Africa’s development”, David Gowu added.
The conference underscored the growing integration of marketing, technology and innovation as Africa seeks to strengthen its role in the global digital economy.
