25 percent of Ghanaians prefer treasury bills, 11 percent choose fixed or term deposits, while a worrying 43 percent of Gen Z respondents report having no investments at all. This is according to KPMG’s 2025 West Africa Banking Industry Customer Experience Survey.
The figures highlight a conservative investment climate shaped by lingering economic uncertainty, with households prioritising capital preservation over aggressive returns. Treasury bills remain the most preferred instrument, underscoring strong demand for secure and predictable income streams as recovery remains fragile.
The generational breakdown presents a more pressing concern. Among respondents aged 60 and above, 32 percent favour commodities such as precious metals, while 30 percent opt for treasury bills; reflecting a bias toward tangible and stable assets.
Millennials are increasingly stepping back from investing, with 35 percent reporting no investments, up from 32 percent in 2024 and 17 percent in 2023. Among those who do invest, 28 percent choose treasury bills.
Gen Z shows the highest level of disengagement, with 43 percent indicating they have no investments at all.
The survey attributes this partly to a preference for flexible income streams and side hustles to manage daily expenses, leaving little surplus for long-term financial planning.
The report signals two key trends: a flight to safety among active investors and a growing participation gap among younger demographics :a development that could have long-term implications for savings mobilisation and capital market growth in Ghana.
