Geisha, the preferred soap brand for mothers in Ghana, brought joy to over 2,000 women and mothers directly over the Mother’s Day weekend. It was a time for them to honour the gift of motherhood while experiencing the wide range of Geisha’s exceptional products.
As a brand that cherishes the values of strength and resilience, Geisha has made Mother’s Day its milestone event in the year to recognise the vital role mothers play in instilling these values in their children.
Building on the success of last year’s initiative, where Geisha donated hampers to mothers of newborn babies, the brand expanded its reach this year. Over the weekend, the Geisha team visited various institutions, including the National Mosque on Friday, 12th May, and Perez Chapel on Mother’s Day. They surprised the audiences with Geisha and Unilever products, music and fanfare to brighten the occasion. From the red-carpet experience to presenting hampers to selected mothers, the Geisha team brought an extra touch of fragrance to an already special day for mothers at their places of worship.
Speaking at the Mother’s Day engagement, Mr. Frederick Asare, Category Marketing Manager for Skin Cleansing at Unilever Ghana, emphasised Geisha’s connection with mothers, saying, “Geisha as a brand is proud of the enduring relationship that we have built with mothers over many decades. We say that the product lasts like a mother’s love, highlighting our claim that we are a strong soap for long-lasting care. It’s for this reason that we want to make Mother’s Day special for thousands of mothers. Mothers all over Ghana are moving mountains to give their children what they need to live to their highest potential, and we want to encourage them and cheer them on.”
Engaging with mothers and customers provided the brand team with a valuable opportunity to directly discuss what they appreciate about the brand and how Geisha can better serve them.
Mrs. Nana Yaa Owusu-Ansah, Marketing Director for Beauty, Wellbeing and Personal Care – Unilever Ghana and Francophone Africa, expressed her appreciation to all hardworking mothers all over the country who are making sacrifices for their children’s wellbeing, and who are instilling in them values to live by: “Geisha’s endorsement of mothers and Mother’s Day comes from our brand purpose, which is deeply rooted in the values of strength and resilience. Over the years, our mantra has been to celebrate and support women from all spheres of life.”
Mrs. Owusu-Ansah, who is also a member of the Board of Directors and the Founder of Super Moms Club in Unilever, reiterated Geisha’s commitment to helping mothers from all walks of life in their united quest of raising the next generation with long-lasting love.
Afia, a recipient of one of the gift bags, was grateful to Geisha for the gesture. She said, “I did not expect this at all. I’ve heard about how Geisha soap lasts long like a mother’s love but seeing them come here to us makes us feel even more special.”
The Mother’s Day activation is part of Geisha’s Olaastaama campaign to reach customers where they are, while highlighting Geisha soap’s longer-lasting properties. As a champion of women’s causes, Geisha earlier this year supported International Women’s Day with a women’s summit and continued with other interactions in markets and homes within Accra and the Eastern Region.
Geisha soap comes in sizes of 90g, 180g and 250g, catering to families of all sizes and budgets.
As one of the leading Unilever brands across categories, Geisha has a rich history of being Ghana’s most-loved soap on account of its long-lasting benefits and value for money. It remains Ghana’s leading skin cleansing product and is made with natural ingredients that offer unique skin benefits by variant.
