A delegation from Guinness Ghana Breweries PLC, led by Board Chairman Dr. Felix Addo and accompanied by Managing Director Mr. Frédéric Feraille and the leadership team, paid a courtesy call on H.E. the President of the Republic of Ghana at the Jubilee House on September 11.
The purpose of the visit was to formally introduce Guinness Ghana’s new Managing Director following the company’s recent strategic transition to majority ownership under the Castel Group, now present in 22 African markets.
Board Chairman Dr. Addo congratulated the President on his recent electoral victory and commended his leadership achievements, as highlighted in the President’s September 10 engagement with the press.
Mr. Feraille, in introducing himself and the leadership team, reaffirmed Guinness Ghana’s commitment to building on its 65-year legacy by focusing on:
- Investment and capacity development over the next three years,
- Continuing production of quality beverages for the Ghanaian market,
- Developing local talent and sourcing raw materials sustainably (currently over 63% locally sourced, benefitting more than 30,000 farmers)
He expressed appreciation to the government for existing collaborations, including the sliding-scale tax incentive that has supported the use of local raw materials. He further highlighted the need for stronger action against illicit trade and parallel imports, which threaten value creation in the sector.
The President noted that this challenge extends beyond Guinness Ghana and is impacting the entire beverage industry. He gave his assurance that the government will intensify enforcement, commissioning closer collaboration with the Ghana Revenue Authority on joint seizures, intelligence-sharing, and visible crackdowns to send a strong signal to offenders.
Guinness Ghana, now under the Castel Group, reiterated its long-term ambition to drive growth, safeguard jobs, and contribute to Ghana’s economic transformation while continuing to uphold its identity as a trusted Total Beverage Business.
About Guinness Ghana Breweries PLC
Guinness Ghana Breweries PLC is Ghana’s only listed total beverage business, with a legacy of over 65 years. Its brands include Guinness, Malta Guinness, Alvaro, Orijin, Star, Gulder, Smirnoff Ice, and a range of local and international spirits. The company is committed to innovation, sustainability, and excellence in brewing.
About Castel Group
Castel Group is one of Africa’s leading beverage producers and distributors, operating in 22 countries across the continent. With a workforce of over 40,000 people and more than 640,000 points of sale, Castel delivers high-quality beverages tailored to African markets. The Group’s entry into Ghana affirms its ambition to drive inclusive growth and long-term investment in local economies.
….
Explore the world of impactful news with CitiNewsroom on WhatsApp!
Click on the link to join the Citi Newsroom channel for curated, meaningful stories tailored just for YOU:
https://whatsapp.com/channel/0029VaCYzPRAYlUPudDDe53x
No spam, just the stories that truly matter! #StayInformed #CitiNewsroom #CNRDigital
