Addme Groundnut Paste has pledged a long-term partnership with the Heritage Caravan as it makes its debut as a sponsor of the 10th edition of the cultural tour organised by Channel One TV and Citi FM.
The brand’s Marketing Manager, Enoch Adu-Mensah, announced the company’s commitment while speaking on Breakfast Daily on Wednesday, February 18, emphasising that Addme’s participation goes beyond a one-time sponsorship. He also commended the organisers for projecting Ghanaian culture globally.
“This is our first time joining the Heritage Caravan, and we are here to stay. Throughout the trip, everything from Addme will be unlimited. On the final day, which is Sunday, we are planning a nostalgic experience back to your childhood with Omo Tuo and special konkonte.
“It is going to be great. We hope that by the time we are done with the Caravan, we will have aligned strongly with the Made-in-Ghana agenda and the Ghana Month celebration to push our product further,” he stated.
The 10th edition of the Heritage Caravan is scheduled to begin on March 1, 2026. This year’s tour will feature four buses transporting participants to selected destinations, climaxing with live performances by Nyinkyim Band and DJ Mingle at Maaha Beach Resort. Culinary exhibitions highlighting Ghana’s diverse regional cuisines will also form a key part of the experience.
Other partners supporting the event include GOIL, Multi Pro Ghana, OmniBisc, Didi Shito, Gino Tomato Paste, Nana Rice and Caveman Watches.
As preparations intensify, additional sponsors such as Peeva Beverages and Hollard Insurance are leveraging the Caravan to deepen brand engagement, promote new products and connect with communities nationwide, reinforcing the event’s blend of culture, tourism and corporate participation.
