Nestlé Ghana has officially launched its “Nido Iron for Focus” campaign as part of efforts to raise awareness about the importance of iron in children’s nutrition and cognitive development.
The campaign, launched on Thursday, May 28, 2026, forms part of Nestlé’s flagship Nido brand initiative aimed at promoting healthy growth, improved concentration, and better learning outcomes among children in Ghana.
The “Iron for Focus” campaign highlights the role of iron in supporting brain development and helping children stay attentive in school. Nestlé noted that Nido milk products, are fortified with iron and Vitamin C to help support children’s cognitive development and learning abilities.
Speaking at the launch, Managing Director of Nestlé Ghana, Salomé Azevedo, underscored the growing concerns surrounding anemia among children and pregnant women in Ghana.
“In 2025, based on the research, there was a high level of anemia among school-aged children. According to the research, some of the rates recorded as high as 78 percent anemia, well above the already elevated national average. The situation is even more alarming for pregnant women, reported as 81 percent by the National Institute of Health,” she stated.
She emphasized the need for stronger nutritional interventions and public awareness campaigns to help address iron deficiency, particularly among vulnerable groups.
The Category Manager for Nutrition at Nestlé Ghana Kwabena Adarkwa also highlighted the importance of helping parents better understand nutritional information when making food choices for their families.
“When it comes to nutrition, it is important that the nutritional benefits in our diets are clearly communicated. When parents are making decisions at the shelf, clarity is critical. Some may not read the labels at all, while others may not fully understand the nutritional effects impacting their families. And that is why we are here today,” the Category Manager stated.
According to Nestlé Ghana, iron deficiency and anemia continue to pose serious public health challenges in the country, especially among children and pregnant women.
The company explained that low iron levels in children can affect concentration in class, limit participation in learning and play activities, and negatively impact emotional well-being and confidence.
“Ultimately, this impacts how children grow, learn, and fulfill their potential. That is why this is not only a health issue, but also a developmental challenge and, in the long term, a concern for the future workforce of Ghana,” the Nutrition Category Manager added.
Through the “Nido Iron for Focus” campaign, Nestlé Ghana says it hopes to encourage parents and caregivers to prioritize iron-rich nutrition to support children’s overall development and future success.
