World Vision Ghana and Unilever Ghana’s Pepsodent brand have rolled out a nationwide oral health campaign targeting more than 25,000 children in underserved communities.
The year-long initiative, sealed with a Memorandum of Understanding (MoU), aims to improve oral hygiene, reduce infections, and equip children with lifelong habits for healthy teeth.
The World Health Organisation reports that oral diseases affect 3.5 billion people globally, nearly 45% of the world’s population. In Ghana, recent studies show that even districts with more dental personnel still record high levels of gum disease, tooth loss, and poor oral hygiene.
The campaign is expected to help close these gaps through preventive education, accessible screenings and strengthened community awareness, ensuring thousands of children begin life with healthier smiles and brighter futures.
The campaign will directly reach school children and indirectly support over 30,000 community members, including 2,000 families in both northern and southern Ghana.
Speaking during the MOU signing, National Director of World Vision Ghana, Tinah Mukundah, said, “It holds great promise for improving oral and dental hygiene among children and their families, especially young girls. Together, we’re building healthier futures for Ghana’s next generation.”
The nationwide rollout will feature a series of community and school-based activities, including: Oral health day celebrations to raise awareness, brush twice daily” campaigns to reinforce good brushing habits and outreach programmes offering education and free oral screenings.
World Vision Ghana will lead community engagement and behaviour change efforts, while Unilever provides product support and technical expertise from its Pepsodent portfolio.
