Africa must unite to unlock continental prosperity – Prof. Opoku-Agyemang
Vice President of Ghana, Prof. Jane Naana Opoku-Agyemang, has called for greater unity among African countries to strengthen integration while ...
Tag: Marketing
2025 CBF: SMEs encouraged to prioritise strategic marketing for sustainable growth
Senior Manager at MTN Business, Benedict Bentil has encouraged Small and Medium-sized Enterprises (SMEs) to adopt deliberate and data-driven marketing ...
Marketing: What it is-and what it is not? Defining the boundaries – Dr. Ibn Kailan Abdul-Hamid writes
Marketing is frequently described as both an art and a science. This dual nature is central to understanding what marketing ...
Is marketing a panacea for Ghana’s development challenges?
Marketing is often perceived as a tool for driving profits in the private sector. However, its principles are increasingly being ...
BRUHM Engages Communities and Expands Retail Presence in Ghana
Home appliance brand BRUHM is strengthening its presence in Ghana with a multi-pronged approach that includes direct community engagement, expanded ...
BRUHM Strengthens Consumer Reach with Experiential Marketing and Retail Expansion in 2025
BRUHM, a well-established brand in Ghana’s home appliance market, has outlined a focused growth strategy for 2025 anchored on experiential ...
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