BRUHM, a well-established brand in Ghana’s home appliance market, has outlined a focused growth strategy for 2025 anchored on experiential marketing, retail expansion, and consumer-centered promotional offerings.
As part of this strategy, BRUHM recently conducted a three-day roadshow across four key commercial areas in the Greater Accra Region: Circle, Madina, Kasoa, and Accra Central.
The initiative sought to deepen consumer connection through on-site engagement, product demonstrations, and live cooking sessions using BRUHM appliances.
These events allowed consumers to interact with a variety of the brand’s products under real-life conditions, particularly showcasing its energy-efficient gas cookers, refrigerators, and air conditioners.
Speaking at the event, BRUHM Ghana’s Brands Communication Manager, Ms. Awurakua Antwi, emphasized the importance of visibility and consumer interaction in driving trust and loyalty in today’s appliance market. “In an increasingly competitive space, we recognize the need to meet our customers where they are. These roadshows give people a chance to experience the practicality and reliability of our products firsthand,” she said.
As part of its wider retail strategy, BRUHM has also introduced a Shop-in-Shop concept at the Electromart store located at Atomic Junction.
This model provides a focused display of BRUHM’s comprehensive appliance line, including cooling, cooking, and laundry solutions—allowing for a streamlined shopping experience.
To mark the launch, Ghanaian musician and entrepreneur Reggie Rockstone visited the store, where he was presented with a BRUHM chest freezer in celebration of his birthday.
His interaction with the brand brought additional attention to the breadth and functionality of BRUHM’s offerings.
The brand’s expansion plans are further supported by a robust retail distribution network, with availability in outlets such as Melcom, Electromart, China Mall, Kitchen & Beyond, and Super Save. BRUHM products are also accessible through online platforms including Jumia and Electromart Online—an approach that supports omnichannel retailing and broader consumer reach.
In line with seasonal demand, BRUHM has launched its 2025 Easter Promotions, with bundled offers designed to deliver value to customers.
One notable promotion includes a complimentary fan with the purchase of selected air conditioners, aimed at incentivizing purchases during peak weather months.
Ms. Antwi noted that the promotions are part of a long-term effort to ensure affordability remains at the core of BRUHM’s brand positioning. “We are focused on providing practical and accessible solutions for everyday living, without compromising on quality or efficiency,” she added.
Looking ahead, BRUHM has indicated plans to continue expanding its retail footprint while introducing new innovations to meet evolving consumer needs.
The company is also exploring new touchpoints for direct consumer engagement through both physical activations and digital platforms.
For further information about BRUHM’s latest promotions or store locations, customers are encouraged to follow @BRUHMGhana on social media or contact the toll-free customer care line at 0800100247. www.bruhm.com
