The Chief Executive Officer of Agri-Impact Group, Daniel Fahene Acquaye is encouraging young people to expand their view on agriculture.
He wants the youth to see agriculture beyond the conventional focus on farming and to tap into emerging non-traditional opportunities across the sector.
Speaking on the second week of the Citi Business Festival 2025 on-air Series, Mr. Acquaye pointed to the vast, often-overlooked potential within agribusiness – from agritech innovation and logistics to marketing and value chain coordination.
He noted that as digital tools and global market access increasingly redefine the agricultural landscape, the sector is becoming a viable avenue for entrepreneurship, employment and inclusive growth.
“We want young people to open their minds to the various vocations in agriculture and not only going into production,” he said.
While he acknowledged the importance of primary production especially in absorbing rural labour, he was quick to add that it’s “not the only avenue.”
“Production is important, it absorbs or provides the highest level of job within the agricultural value chain. So it is critical especially when you are looking at rural youth but that is not the only avenues.”
He said that the future of agriculture will be driven by those who can harness technology and innovation across the value chain to create scalable solutions for food security, export growth and economic transformation.
The Citi Business Festival 2025 is powered by 97.3 Citi FM and Channel One TV, in partnership with Absa Bank Ghana, MTN Ghana, and Zonda Tech Ghana Ltd.
The month-long series continues to unpack practical business opportunities across various aspect of doing business in Ghana.
