Multipro Ghana, producers of Addme Groundnut Paste and Minimie Atsomo and a key sponsor of the Heritage Caravan, has announced plans to introduce additional brands to next year’s edition of the annual tour as part of efforts to deepen its involvement.
The announcement was made on Monday, February 23, when a delegation from Channel One TV and Citi FM paid a courtesy visit to the company ahead of preparations for the 2026 Heritage Caravan. Multipro is the debut sponsor of the event.
Speaking during the visit, the Branch Head for Accra, Deepak Singh, reaffirmed the company’s commitment and readiness for the tour.
“This is the start, so going forward, we are bringing more brands. We have already added two brands. Definitely, going forward, we will add more brands.”
Head of Events and Partnerships at Citi FM and Channel One TV, Frema Adunyame, welcomed the renewed commitment, noting that the company’s snack products are well suited to the road-trip experience that defines the caravan.
The 10th edition of the Heritage Caravan, powered by Citi FM and Channel One TV, is set to deliver an immersive cultural experience as this year’s edition rolls out with four buses transporting participants across multiple communities, creating a vibrant atmosphere of discovery and celebration.
Among the major highlights is a beachside celebration at Maaha Beach Resort, featuring live performances from the Nyinkyim Band and DJ Mingle. The event will also host culinary exhibitions showcasing the diverse flavours of Ghana’s regions, giving participants a taste of the country’s rich gastronomic heritage.
Some brands have thrown their support behind this year’s tour. Key sponsors include GOIL PLC and Multi Pro Company, which will introduce Mini Me Atsomo and Add Me Groundnut Paste to patrons. They join existing partners such as OmniBisc, Didi Shito, Gino Tomato Paste, Nana Rice, and Caveman Watches.
Through the initiative, Peeva Beverages will also blend cultural celebration with brand engagement, offering participants an exclusive first taste of its latest product.
