Sponsors at the 2026 ‘Back to Your Village Food Festival’ have praised organisers Channel One TV and Citi FM, describing the event as an effective platform for promoting brands while celebrating Ghanaian culture.
Held at the Efua Sutherland Children’s Park, the two-day festival—running through Sunday, March 29—has attracted large crowds, providing sponsors with strong visibility and direct engagement with patrons.
The event, which goes beyond a traditional food fair, features a variety of Ghanaian dishes, including banku with okro stew, fufu with light soup, aprapransa with crabs, tuo zaafi, and angwamo with accompaniments such as eggs, pepper, beef, or sardines.
In interviews with Citinewsroom.com, sponsors said the festival continues to deliver both commercial value and brand exposure.
Direct Sales and Marketing Manager at Jibu Ghana, Robert Anokye, said the company returned this year after a successful outing in 2025.
“I think last year we were here and we had an experience—we’ve not gone to an event that we were able to sell more than we did last year. So that influenced our coming this year too,” he said.
He noted that the nature of the event created high demand for their products. “For this kind of occasion, people are hot; they will need water. And good water is what we sell… We are making a profit and also getting companies ordering their offices,” he added.
Designer for Everpack, Jimmy Moussa, said the company has supported the festival since its inception and continues to benefit from positive feedback.
“This event is one of the biggest events, and as more companies come on board, we would love to remain part of it,” he said, adding that customers appreciate the company’s range of packaging and paper products.
Assistant Marketing Officer at Twellium Industries, Emelia Gyasi, said the company’s decision to return this year was influenced by the success of the previous edition.
“We sponsored last year, and it was a great event… We believe in promoting Ghanaian culture, and this is one aspect of it,” she said.
She added that the festival had helped the company reach new clients while reinforcing its brand. “We met a lot of people, we got new clients, and we have achieved our target,” she noted.
Assistant General Manager for Sales at CBL, Albert Ward-Brew, said the festival provided an opportunity to introduce and promote the company’s range of products, particularly its natural ginger biscuits.
“Our coming here is to let people have a taste of our products and also introduce them to our brand,” he said, noting that patron interest had been encouraging.
He added that the company offers a wide range of products, including milk shortcake, chocolate chips, butter cookies, caramel cookies, digestive biscuits, and crackers, catering to different consumer groups.
A major attraction at the festival is the recreation of a traditional Ghanaian village, where patrons experience live drumming, traditional music, and dance across different ethnic settings. The setup also features communal dining areas that reflect authentic village life.
Vendors are also displaying traditional cookware such as grinding stones and earthenware bowls, highlighting Ghana’s culinary heritage.
Organisers say the festival, which runs daily from 10 a.m. to 6 p.m., aims to promote local cuisine and cultural identity, particularly among younger generations, in response to the growing influence of Western diets.
The event is sponsored by Ecobank, Gino, Didi Shito, Munchee Biscuits, Jibu, Twellium Industries, the National Petroleum Authority, and Everpack.
Sponsors say the growing patronage underscores the festival’s value as both a cultural celebration and a strategic marketing platform.
