A Senior Lecturer at the Department of Language and Communication Sciences at the Kwame Nkrumah University of Science and Technology (KNUST), Dr. Victoria Ogunnike Faleke, has called on government to empower young people through the arts and entertainment industry as a means of preserving Ghana’s cultural identity.
Speaking to the media on the sidelines of Afrocuration Ghana 2026 held at KNUST in Kumasi, Dr. Faleke said young people cannot be expected to preserve culture effectively when they are struggling to meet their basic needs.
She explained that the entertainment industry presents a strong platform for cultural promotion, noting that young people are intelligent and capable of using their knowledge and heritage to express themselves in their local languages.
Dr. Faleke praised the late Highlife musician Charles Kwadwo Fosu, popularly known as Daddy Lumba, for using music as a tool for cultural preservation through songs in local languages.
She noted that music plays a key role in teaching language, providing entertainment, and transmitting values, proverbs and historical knowledge across generations.
According to her, the Nigerian government has made deliberate investments in youth development through music and culture as a way of strengthening national identity, a model she believes Ghana can learn from.
“Language is identity, and the loss of language means the loss of culture and humanity,” she said.
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