Coca-Cola has officially launched its FIFA World Cup 26 campaign, “Feel It All,” in Ghana with an electrifying Watch Party for Ghana’s opening match against Panama, held at the Ghud Park, Accra Mall in Accra.
The event brought together media, partners, influencers, and passionate football fans, creating a vibrant atmosphere of shared excitement and connection. Through engaging brand experiences, interactive fan zones, and curated entertainment, attendees were immersed in the spirit of the world’s biggest sporting event.
In Ghana, football is more than a game. It is a shared emotion that brings millions together, especially during the FIFA World Cup™, and we are proud to give our consumers an opportunity to feel it all,” said Mensah Seneadza, Director, Franchise Operations, Equatorial Africa, Coca-Cola.
“This campaign builds on the Coca-Cola system’s long-standing presence in Ghana, where for almost seven decades we have remained true to our commitment to growing alongside the communities we serve,” he added.
The excitement continues throughout the group stages, with Coca-Cola activating all three of Ghana’s matches through high-energy Watch Party experiences that bring fans together to celebrate every moment.
A highlight will be Ghana’s highly anticipated group stage fixture against England, where Coca-Cola will bring the globally celebrated “José vs Mourinho” experience to life. ‘José vs. Mourinho’ uses cutting-edge technology to channel Mourinho’s larger-than-life personality into a real-time format built for today’s social-first environment.
Fans will witness playful debates from two different versions of one of football’s most iconic and emotionally powerful figures: José Mourinho, humorously arguing opposite sides of football topics, combining his well-known charisma, competitive spirit, and sense of humor in a social-first entertainment format.
Throughout the tournament, fans can visit the Coca-Cola Experience Zone at the Ghud Park to watch live matches, enjoy interactive experiences, and win exciting giveaways.
To crown the campaign, Coca-Cola will host a spectacular concert alongside the FIFA World Cup 26™ Final on July 19, 2026, at the same venue, bringing together music, football, and celebration in one unforgettable finale experience.
As the authorized Coca-Cola bottling partner in Ghana, The Coca-Cola Bottling Company of Ghana (TCCBCG), a subsidiary of Equatorial Coca-Cola Bottling Company (ECCBC), will play a central role in rolling out the campaign across the country.
“Ghana remains one of our most strategic markets in the region, and the passion we are seeing from fans during this campaign reflects how deeply football is ingrained in everyday life across the country,” said Felix Gomis, Managing Director, West African Countries Business Unit, Equatorial Coca Cola Bottling Company (ECCBC).
“We will continue bringing the FIFA World Cup 26™ experience closer to consumers through engaging activations that unite people and celebrate the beautiful game.”
Continuing a decades-long partnership with FIFA®, this campaign reflects Coca-Cola’s continued focus on creating unforgettable fan experiences and celebrating the spirit of football across Ghana.
Because in Ghana, as around the world, football is not just watched, it is felt.
The FIFA World Cup 2026™ will be jointly hosted by Canada, Mexico, and the United States.
The Coca-Cola Company has had a relationship with FIFA since 1976 and has been an official sponsor of the FIFA World Cup™ since 1978.
Participation mechanics apply in accordance with the terms and conditions of the campaign.
About The Coca Cola Company
The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference.
We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite, and Fanta.
Our water, sports, coffee, and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak, and Ayataka. Our juice, value-added dairy, and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife, and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market.
We seek to positively impact people’s lives, communities, and the planet through water replenishment, packaging recycling, sustainable sourcing practices, and carbon emissions reductions across our value chain.
Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook, and LinkedIn.
