Premier League and Ghana international forward Antoine Semenyo has been appointed Global Brand Ambassador for Ahmad Tea, the British tea company announced on Wednesday, June 10.
The partnership comes ahead of the 2026 FIFA World Cup, where Semenyo is expected to play a key role for the Black Stars.
According to Ahmad Tea, the collaboration is built on shared values of dedication, discipline and preparation, and forms part of the company’s new global campaign dubbed “Preparation is Everything.”
The campaign seeks to highlight the importance of commitment, attention to detail and excellence in achieving success, drawing parallels between the process of crafting tea blends and preparing for elite-level sport.
As part of the partnership, Semenyo will feature in Ahmad Tea’s global marketing activities, including television advertising, digital and social media campaigns, retail promotions, experiential events and public relations initiatives.
The company said the forward will also star in a television commercial later this year that explores how preparation contributes to success both on and off the football pitch.
In Ghana, Ahmad Tea plans to roll out a dedicated programme under the campaign, featuring nationwide retail promotions, fan engagement activities, consumer competitions and digital content centred on the Black Stars’ World Cup journey.
The company said it will also use the initiative to share Semenyo’s story from grassroots football to the international stage, with the aim of inspiring young Ghanaians through messages of hard work, discipline and perseverance.
Speaking on the appointment, Semenyo said he was proud to partner with the brand, describing its emphasis on preparation as a principle that aligns closely with his football career.
“One of their important messages is that preparation is everything. They are talking about making their tea, and in that is a message that I live by in my career: you have to be ready,” he said.
He added that preparation extends beyond matchday and includes training, recovery, nutrition, studying opponents and reflecting on performances.
Head of Global Brand Marketing at Ahmad Tea, Tracey Wakelin, said Semenyo’s journey and values made him an ideal ambassador for the company.
“We are delighted to welcome Antoine Semenyo to the Ahmad Tea family as our new Global Brand Ambassador. Antoine’s story is one of hard work, determination and continuous improvement – qualities that perfectly embody our ‘Preparation is Everything’ campaign,” she said.
Wakelin noted that Semenyo’s popularity in Ghana and beyond, coupled with the upcoming World Cup, presents an opportunity for the brand to connect with consumers through an authentic story about excellence and achievement.
Ahmad Tea products are sold in more than 90 countries worldwide. The company said Semenyo will feature in a range of international campaigns across Europe, the Middle East, Africa and Asia throughout 2026 and beyond.
About Ahmad Tea
Ahmad Tea is an award-winning British tea company founded in Hampshire, England. Family-owned and operated, the company combines four generations of tea expertise with an unwavering commitment to quality and craftsmanship.
Today, Ahmad Tea products are enjoyed in more than 90 countries worldwide, serving over 30 million cups of tea every day. The company sources the finest leaves from leading tea-growing regions around the world and maintains rigorous tasting and quality-control standards to ensure every blend delivers an exceptional tea-drinking experience.
Beyond tea, Ahmad Tea is committed to creating a positive impact in communities around the world through its charitable and sustainability initiatives. Through Ahmad Tea’s sustainability programme, ‘Infused with Impact’, the company supports projects focused on education, healthcare, community development and humanitarian relief, helping improve the lives of thousands of people globally.
The company has funded schools, hospitals, clean water programmes and emergency aid projects across multiple countries and remains committed to supporting the communities connected to its global supply chain. Ahmad Tea also works closely with tea-growing partners and industry organisations to promote responsible sourcing practices and support the long-term sustainability of tea-growing communities.
Driven by a passion for quality and a belief in bringing people together, Ahmad Tea continues to connect cultures and communities around the world through the shared enjoyment of great tea.
About Antoine Semenyo
Antoine Semenyo is one of the most exciting attacking talents in world football and a Ghana international who currently plays in the Premier League for Manchester City.
Born in London and proudly representing Ghana on the international stage, Semenyo’s rise to the top of the game is a story of determination, resilience and relentless self-improvement. Having progressed through the English football pyramid before establishing himself in the Premier League, he has become renowned for his pace, power, versatility and work ethic.
Since making his senior debut for Ghana in 2022, Semenyo has become a key figure for the Black Stars, representing the nation at major international tournaments including the FIFA World Cup and Africa Cup of Nations. He has earned more than 30 senior international caps and scored crucial goals for his country, cementing his place as one of Ghana’s leading footballing ambassadors.
Following a standout spell in the Premier League, where he scored 30 league goals in just over 100 appearances and established himself as one of the division’s most dynamic forwards, Semenyo completed a high-profile move to Manchester City in 2026.
Admired for his professionalism, humility and commitment to continuous improvement, Semenyo embodies the values of preparation, dedication and excellence that sit at the heart of Ahmad Tea’s global “Preparation is Everything” campaign. As Ahmad Tea’s Global Brand Ambassador, he will help inspire consumers around the world through a shared belief that success is built long before the moment of performance.
