West Hills Mall is set to honour fathers and father figures this June with the launch of “Dad’s Day Out”. Dad’s Day Out is an exciting Father’s Day campaign designed to celebrate the invaluable role of fathers while creating memorable family experiences for shoppers.
Scheduled to run from now to 21st June 2026, the campaign moves beyond traditional activities to deliver engaging experiences centered on family bonding, entertainment, relaxation, and friendly competition.
The campaign also seeks to drive increased shopper engagement and support tenant businesses across key categories including fashion, electronics, dining, grooming, sportswear, and lifestyle brands.
The campaign will feature a variety of interactive activities, including a specially designed Dad Challenge Arena, where fathers can test their strength, agility, and competitive spirit through fun challenges.
Families will also have the opportunity to participate in the “Dad & Me” Digital Challenge, encouraging the sharing of memorable father-child moments through social media.
In addition, the Mall will partner with healthcare providers to offer complimentary health screenings for fathers and senior men, reinforcing the importance of wellness and preventive healthcare.
The celebrations will culminate in a lively Father’s Day atmosphere featuring live music performances, shopper rewards, exciting giveaways, and special dining experiences from participating tenants.
Through the campaign, shoppers stand the chance to win a wide range of prizes, including shopping vouchers, dining experiences, electronics, sportswear rewards, and exclusive West Hills Mall souvenirs.
Speaking on the initiative, Management of West Hills Mall described Father’s Day as an important occasion for recognising the contributions of fathers and father figures.
“At West Hills Mall, we believe shopping centres should be more than retail destinations;they should be places where families create lasting memories. Dad’s Day Out is our way of celebrating fathers while offering our shoppers engaging experiences that bring families together and support our retail partners.”
West Hills Mall is inviting families, shoppers, and the wider community to join in the celebrations and make Father’s Day 2026 a truly memorable occasion.
Dad’s Day Out – Celebrating Fathers. Creating Memories.
