Poor grassroots engagement contributed to NPP’s 2024 loss

Former Chief of Staff Frema Osei-Opare has attributed the New Patriotic Party’s (NPP) defeat in the 2024 general elections to inadequate engagement with its grassroots members.

According to her, the party failed to sufficiently connect with its grassroots support base and strategically involve individuals who were committed to its interests while it was in government.

She made the remarks during the University of Ghana’s Time With a Politician programme on Wednesday, July 8, where she reflected on her tenure as Chief of Staff.

Ms. Osei-Opare said the magnitude of the party’s defeat highlighted the need for stronger engagement with grassroots members and improved internal mobilisation.

“We didn’t have enough time to engage the people we were working for. We didn’t engage the constituents enough to carry them along with us. The lack of space is something I believe contributed to our defeat, because there wasn’t enough effort to carry the party’s grassroots and the communities that were served. We didn’t do enough grassroots communication,” she said.

The NPP suffered a heavy defeat in the 2024 general elections, bringing an end to its eight-year administration. The outcome was widely linked to economic challenges, public dissatisfaction with governance and reduced enthusiasm among some supporters.