Guinness Smooth has launched a new campaign dubbed the ‘Make It Yours’ campaign, which seeks to unearth a new generation of creative talent.
Several media personalities, influencers, and social media enthusiasts graced the colourful launch ceremony at the MadSkyz Pub and Restaurant in East Legon
In her address, the Head of Beers at Guinness Ghana, Sabina Manu explained that Guinness Smooth aims to bring together creatives to harness their potential in expressive and meaningful content creation.
Sabina Manu also called for greater collaboration between creatives to propel their craft beyond their community and to inspire change.
“Guinness Smooth is more than beer, it is a canvass for new ideas, a bold invitation to make the world around us our own. We believe in bringing people together,” she said.
“We believe in the power of craft in pushing boundaries and fostering meaningful connections and with the Make ‘It Yours’ campaign, we are excited to see how the next generation across Africa will redefine style, culture and community in their own unique way,” she added.
The night also saw breathtaking performances from La Meme Gang as well as ‘Tonga’ hitmaker Joey B who excited guests.
The event also offered an opportunity for creatives to interact and connect.
Guinness Smooth also unveiled a new refreshing look.
