Customer relationship is a lifetime commitment, which needs to be sustained for mutually beneficial purposes.
This is because great companies are ones that continually give more value to their customers.
As a result, the Shell bran,d which has been in Ghana for the past 90 years, enjoys a very good relationship with customers over the years.
To strengthen this relationship and give more value to customers, Vivo Energy Ghana, the exclusive distributors and marketers of Shell branded products and services, has held its annual Shell Customer Contact Day across the country to interact with customers, show appreciation for their loyalty, and solicit customer feedback at selected Shell service stations, lorry parks and lubricants distributor outlets nationwide.
This year’s Shell Customer Contact Day, which was under the theme, giving customers more value than expected had over 150 management and staff from Vivo Energy Ghana visiting selected Shell service stations, lorry parks and lubricant hubs across the country to interact with customers.
Customers were also given branded souvenirs including T-shirts, free fuel, meal coupons, drinks, and air fresheners, amongst others.
Representing the Managing Director of Vivo Energy Ghana, the Finance Manager, Mr. Jean-Michel Arlandis, said the Shell brand could not have been successful all these years without the loyalty of its cherished customers.
“As part of giving more value to our customers, the Shell brand recently embarked on a campaign dubbed Chairman Baako P3 to celebrate Taxi and Trotro drivers across the country and provide customized offers for them”, he said.
In addition, Vivo Energy Ghana also introduced the Shell Helix 5W-30 lubricant, which is formulated using a unique combination of the revolutionary Shell Pure Plus Technology with Active Cleansing Technology that delivers very higher levels of cleansing and protection for engines.
Today, the Shell brand has the highest number of quick service restaurants in the oil marketing industry and customers can now visit KFC, Starbites, Chicken Inn, Counter burger and Burger King outlets at Shell service stations, to enjoy good food on the go and spend quality time with their families.
An excited customer at the Airport City Shell service station, Mrs Gloria Anokye said “Not every company appreciates and recognises its customers like this. I will urge the company to undertake this exercise on quarterly basis.”
About Vivo Energy
With a vision to become Africa’s most respected energy business, Vivo Energy Ghana, the company that distributes and markets Shell-branded fuels and lubricants, was established in 2013.
The Shell brand has been in Ghana since 1928.
Vivo Energy Ghana has a fuels storage capacity of 11,000m³ and 222 service stations, with many offering Shell Cards and convenience retail stores.
Vivo Energy Ghana employs 150 people. The company is recognized as a leader in the oil industry, championing and setting standards for safety.
Vivo Energy provides high quality solutions for motorists and businesses in Botswana, Burkina Faso, Cape Verde, Ghana, Guinea, Ivory Coast, Kenya, Mali, Mauritius, Madagascar, Morocco, Mozambique, Namibia, Senegal, Tunisia and Uganda.
Its retail offering includes fuels, lubricants, card services, shops and other non-fuel services (e.g. oil change and car wash).
For businesses it provides fuels, lubricants and liquefied petroleum gas (LPG) to business customers across a range of sectors including marine, mining, and manufacturing.
Jet fuel is sold to customers at 23 airports though a partnership with Vitol Aviation.
The company employs around 2,360 people, operates over 1,800 retail service stations under the Shell brand and has access to approximately 900,000 cubic metres of fuel storage capacity.
Shell and Vivo Lubricants has blending capacity of around 124,000 metric tonnes at plants in six countries (Ghana, Guinea, Ivory Coast, Kenya, Morocco, and Tunisia) producing Shell branded lubricants.
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By: citinewsroom.com | Ghana
